The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodio
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177. How to Successfully Pitch Your Business Using Behavioral Economics
Pubblicato: 05/11/2021 -
176. Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts
Pubblicato: 29/10/2021 -
175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky
Pubblicato: 22/10/2021 -
174. The Elements of Choice, with Dr. Eric J. Johnson
Pubblicato: 15/10/2021 -
173. The Science of Opinions, with Dr. Andy Luttrell
Pubblicato: 08/10/2021 -
172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight
Pubblicato: 01/10/2021 -
171. Paradox of Choice: Why More is Less, a Behavioral Economics Foundations Episode
Pubblicato: 24/09/2021 -
170. When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis of Alpha.One
Pubblicato: 17/09/2021 -
169. The Science of Cool, with Dr. Troy Campbell
Pubblicato: 10/09/2021 -
168. Using the Senses to Increase Sales, with Michelle Niedziela of HCD Research
Pubblicato: 03/09/2021 -
167. Hindsight Bias: Why Hindsight is Definitely NOT 20/20, a Behavioral Economics Foundations Episode
Pubblicato: 27/08/2021 -
166. Combining Artificial Intelligence and Behavioral Economics, with Sam Albert of Behaviorally
Pubblicato: 20/08/2021 -
165. The Era of Applied Behavioral Economics, with Matej Sucha
Pubblicato: 13/08/2021 -
164. How Businesses Can Design for Behavior Change, with Dr. Amy Bucher
Pubblicato: 06/08/2021 -
163. How to Approach Negative Reviews Using Behavioral Economics
Pubblicato: 30/07/2021 -
162. Do You Subtract Enough? An interview with Dr. Leidy Klotz
Pubblicato: 23/07/2021 -
161. The Philosophical Side of BE, an interview with Dr. Nick Hobson
Pubblicato: 16/07/2021 -
160. Neuroscience and Psychology in the Business World, An Interview with Matt Johnson
Pubblicato: 09/07/2021 -
159. Amazon: A Behavioral Economics Analysis Episode
Pubblicato: 02/07/2021 -
158. 3 Steps to Better Decision Making, An Interview with Matthew Confer
Pubblicato: 25/06/2021
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
