The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodio
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197. You Have More Influence Than You Think with Vanessa Bohns
Pubblicato: 25/03/2022 -
196. Anthropology, Market Research & Behavioral Economics with Priscilla McKinney
Pubblicato: 18/03/2022 -
195. Saving Peru’s Environment One Nudge At A Time with BE OEFA
Pubblicato: 11/03/2022 -
194. Functional Fixedness: When All You Have Is A Hammer, Everything Looks Like a Nail
Pubblicato: 04/03/2022 -
193. How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses
Pubblicato: 25/02/2022 -
192. AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal
Pubblicato: 18/02/2022 -
191. Using Semiotics in Retail with Rachel Lawes
Pubblicato: 11/02/2022 -
190. The Voltage Effect with John List
Pubblicato: 04/02/2022 -
189. Influence Is Your Superpower with Yale’s Dr. Zoe Chance
Pubblicato: 28/01/2022 -
188. Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen
Pubblicato: 21/01/2022 -
187. Motivation and Incentives at Work with Kurt Nelson
Pubblicato: 14/01/2022 -
186. Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach
Pubblicato: 07/01/2022 -
185. How to Create Remarkable Experiences with Dan Gingiss
Pubblicato: 31/12/2021 -
184. Best of The Brainy Business in 2021
Pubblicato: 24/12/2021 -
183. The Power of Fast-Choice & Implicit Testing with CloudArmy’s Keith Ewart
Pubblicato: 17/12/2021 -
182. Using Biosensors to Unpack Human Behavior, with iMotions’ Jessica Wilson
Pubblicato: 10/12/2021 -
181. The Power of Metaphors for Brands with Olson Zaltman’s Malcolm and Hannibal Brooks
Pubblicato: 03/12/2021 -
180. Unboxing Videos: Why Do They Work?
Pubblicato: 26/11/2021 -
179. Sludge: What It Is and How to Reduce It, a Behavioral Economics Foundations Episode
Pubblicato: 19/11/2021 -
178. The Power of Us with Dr. Dominic Packer
Pubblicato: 12/11/2021
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
