The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodio
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217. Changing Health with the “EATS” Model and the Healthy Behavior Institute
Pubblicato: 12/08/2022 -
216. Unity: Cialdini’s 7th Principle of Persuasion
Pubblicato: 05/08/2022 -
215. Questionstorming at KIND / Mars with Beatrix Daros
Pubblicato: 29/07/2022 -
214. The Power of Regret with Daniel Pink
Pubblicato: 22/07/2022 -
213. Common Errors in Financial Decision Making with Dr. Chuck Howard
Pubblicato: 15/07/2022 -
212. That Time I Went Viral… with Dr. Daniel Crosby
Pubblicato: 08/07/2022 -
211. Corporate Social Responsibility Programs (That Work) with Wiam Hasanain
Pubblicato: 01/07/2022 -
210. How Minds Change with David McRaney
Pubblicato: 24/06/2022 -
209. Achieving Hyper-Performance with Dr. Agnis Stibe
Pubblicato: 17/06/2022 -
208. Worxogo: The AI-Powered Nudge Coach with Anant Sood
Pubblicato: 10/06/2022 -
207. Behavioral Bartending with Maker's Mark, featuring Greta Harper
Pubblicato: 03/06/2022 -
206. Nudging for Good at Walmart with Sarah Wilson
Pubblicato: 27/05/2022 -
205. Encouraging Kids’ Brain Development Through Music, with Emily Cadiz of Finnegan the Dragon
Pubblicato: 20/05/2022 -
204. Evolutionary Ideas with Sam Tatam, Ogilvy’s Global Head of Behavioural Science
Pubblicato: 13/05/2022 -
203. Brainy Health Benefits of Nature, with Dr. Jay Maddock
Pubblicato: 06/05/2022 -
202. Checking in with Dr. Marco Palma
Pubblicato: 29/04/2022 -
201. Creating Content People Can’t Help But Engage With featuring Katelyn Bourgoin
Pubblicato: 22/04/2022 -
200. A More Beautiful Question with Warren Berger
Pubblicato: 15/04/2022 -
199. Brainy Tips for Ethical Influence with Brian Ahearn
Pubblicato: 08/04/2022 -
198. Dunning-Kruger Effect: Behavioral Economics Foundations
Pubblicato: 01/04/2022
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.