The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodio
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237. Solving Modern Problems with a Stone Age Brain
Pubblicato: 18/11/2022 -
236. Gratitude or Happiness: Which Comes First? (Refreshed Episode)
Pubblicato: 15/11/2022 -
235. Great Brands Care About People, with Dr. Tessa Misiaszek
Pubblicato: 11/11/2022 -
234. What is Value? (Refreshed Episode)
Pubblicato: 08/11/2022 -
233. Wait…There’s a System 3? featuring Leigh Caldwell
Pubblicato: 04/11/2022 -
232. Leveraging the Power of Prefactual Thinking (Refreshed Episode)
Pubblicato: 01/11/2022 -
231. Branding That Means Business with Matt Johnson
Pubblicato: 28/10/2022 -
230. How To Create a Brainy Brand (Refreshed Episode)
Pubblicato: 25/10/2022 -
229. How Vulnerability Loops Make Team Communication More Effective
Pubblicato: 21/10/2022 -
228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)
Pubblicato: 18/10/2022 -
227. Quit: The Power of Knowing When to Walk Away, with Annie Duke
Pubblicato: 14/10/2022 -
226. Change Management: It’s Still Not About the Cookie (Refreshed Episode)
Pubblicato: 11/10/2022 -
225. What Your Employees Need and Can’t Tell You
Pubblicato: 07/10/2022 -
224. Inequity Aversion: That’s Not Fair! A Behavioral Economics Foundations Episode
Pubblicato: 30/09/2022 -
223. Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode
Pubblicato: 23/09/2022 -
222. How To Test Nudges In Your Ads and Social Media, with Phill Agnew
Pubblicato: 16/09/2022 -
221. How to Have Difficult Conversations About Race, with Kwame Christian
Pubblicato: 09/09/2022 -
220. Cobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode
Pubblicato: 02/09/2022 -
219. Using Behavioral Science in Marketing with Nancy Harhut
Pubblicato: 26/08/2022 -
218. Do Nudges Work? with Michael Hallsworth
Pubblicato: 19/08/2022
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.