The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodio
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157. Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion
Pubblicato: 18/06/2021 -
156. From Marketing Mess to Brand Success, with Scott Miller
Pubblicato: 11/06/2021 -
155. What is Behavioral Baking?
Pubblicato: 04/06/2021 -
154. Failure is an Opportunity not Ending, with Madeline Quinlan
Pubblicato: 28/05/2021 -
153. Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh
Pubblicato: 21/05/2021 -
152. A Surprise Guest...
Pubblicato: 14/05/2021 -
151. How To Change, an interview Dr. Katy Milkman
Pubblicato: 07/05/2021 -
150. Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You’re Invited
Pubblicato: 30/04/2021 -
149. Familiarity Bias: Why the Devil You Know Feels Safer Than the Devil You Don’t, a Behavioral Economics Foundations Episode
Pubblicato: 23/04/2021 -
148. The Speed and Economics of Trust, an Interview with Stephen M.R. Covey
Pubblicato: 16/04/2021 -
147. What Your Customer Wants and Can’t Tell You: All About Melina’s First Book
Pubblicato: 09/04/2021 -
146. Using Anchoring in Negotiations, an Interview with Kwame Christian
Pubblicato: 02/04/2021 -
145. The Power of Story, an Interview with Dr. Michelle Auerbach
Pubblicato: 26/03/2021 -
144. Disney: A Behavioral Economics Analysis
Pubblicato: 19/03/2021 -
143. The Hype Handbook, an Interview with Author Michael F. Schein
Pubblicato: 12/03/2021 -
142. Status Quo Bias: Why Change Feels Terrifying, a Behavioral Economics Foundations Episode
Pubblicato: 05/03/2021 -
141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking
Pubblicato: 26/02/2021 -
140. How Simple Nudges Can Save Hundreds of Millions, interview with Dectech’s Dr. Benny Cheung
Pubblicato: 19/02/2021 -
139. Endowment Effect: Why We Like Our Stuff More, a Behavioral Economics Foundations Episode
Pubblicato: 12/02/2021 -
138. Why Cute Sells and Other Marketing Magic, interview with Patrick Fagan, author of Hooked
Pubblicato: 05/02/2021
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
