The Behavioral Economics in Marketing's Podcast
A podcast by Sandra Thomas-Comenole - Giovedì
201 Episodio
-
Avoiding Office Herd Behavior with Behavioral Economics
Pubblicato: 19/08/2021 -
Social Axiom Theory on Growth Mindset Across Cultures
Pubblicato: 05/08/2021 -
Social Axiom Theory | Definition Minute
Pubblicato: 03/08/2021 -
Building Growth Mindset with Inoculation Theory
Pubblicato: 29/07/2021 -
Game Theory | Definition Minute
Pubblicato: 27/07/2021 -
Facilitating Growth Mindset
Pubblicato: 22/07/2021 -
Growth Mindset vs Fixed Mindset
Pubblicato: 15/07/2021 -
Anchoring Effect | Definition Minute
Pubblicato: 13/07/2021 -
Tips for Overcoming the Principal-Agent Problem
Pubblicato: 08/07/2021 -
Moral Hazard | Definition Minute
Pubblicato: 06/07/2021 -
Leading Through Flow Theory
Pubblicato: 01/07/2021 -
Asymmetric Information | Definition Minute
Pubblicato: 29/06/2021 -
Diamond-Water Paradox | Definition Minute
Pubblicato: 24/06/2021 -
Consciously Creating Cultural Capital
Pubblicato: 21/06/2021 -
Special Announcement: Hub and Spoken Travel Show Now Live
Pubblicato: 15/06/2021 -
Intro to Behavioral Economics in Marketing Leadership | Season 3
Pubblicato: 10/06/2021 -
Trailer | Behavioral Economics in Marketing Podcast | Season 3
Pubblicato: 09/06/2021 -
Framing Effect on Delegation
Pubblicato: 03/06/2021 -
Delegation Common Pitfalls and Hang-ups
Pubblicato: 29/05/2021 -
Delegation, a Definition
Pubblicato: 20/05/2021
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
