201 Episodio

  1. REPLAY: Delegation, a Definition | Behavioral Economics in Marketing

    Pubblicato: 28/06/2022

  2. Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing

    Pubblicato: 23/06/2022

  3. Choice Overload | Definition Minute | Behavioral Economics in Marketing

    Pubblicato: 09/06/2022

  4. Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast

    Pubblicato: 02/06/2022

  5. Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast

    Pubblicato: 26/05/2022

  6. Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast

    Pubblicato: 22/05/2022

  7. Marshall Fire Boulder Colorado Announcement

    Pubblicato: 06/01/2022

  8. Dual Process Theory on Customer Journey Optimization

    Pubblicato: 09/12/2021

  9. How to Build a Customer Journey Map

    Pubblicato: 02/12/2021

  10. Replay: Optimizing Customer Experience (CX) with Priming Effect

    Pubblicato: 25/11/2021

  11. 6 Stages of the Customer Journey

    Pubblicato: 18/11/2021

  12. Customer Journeys, a Definition

    Pubblicato: 11/11/2021

  13. Priming Effect on Market Research

    Pubblicato: 04/11/2021

  14. Anchoring Effect | Definition Minute

    Pubblicato: 28/10/2021

  15. Leveraging Endowment Effect on Cart Abandonment

    Pubblicato: 21/10/2021

  16. Sample Selection Bias | Definition Minute

    Pubblicato: 18/10/2021

  17. Intro to Season 4 | Behavioral Economics in Marketing Podcast

    Pubblicato: 16/10/2021

  18. Cognitive Dissonance | Definition Minute

    Pubblicato: 16/09/2021

  19. Intention-Action Gap on Habit Change

    Pubblicato: 09/09/2021

  20. Champion the IKEA Effect to Elevate Team Engagement

    Pubblicato: 02/09/2021

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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