201 Episodio

  1. Availability Heuristic in Developing an Elevator Pitch

    Pubblicato: 13/05/2021

  2. Alleviating Conflict Before it Starts

    Pubblicato: 29/04/2021

  3. Managing Conflict in the Workplace

    Pubblicato: 22/04/2021

  4. Mastering the Art of Managing Conflict

    Pubblicato: 03/04/2021

  5. Motivating Your Team Through Acquisition Theory

    Pubblicato: 18/03/2021

  6. Leveraging Pent-up Demand for Business Growth

    Pubblicato: 04/03/2021

  7. Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?

    Pubblicato: 25/02/2021

  8. What is pent-up demand

    Pubblicato: 18/02/2021

  9. Managing Cognitive Dissonance

    Pubblicato: 25/01/2021

  10. Increasing Human Capital for Business Growth

    Pubblicato: 14/01/2021

  11. 7 Most Commonly Effective Leadership Styles

    Pubblicato: 06/01/2021

  12. Top 6 Leadership Theories, a Quick Peek

    Pubblicato: 17/12/2020

  13. Intro to Behavioral Economics in Marketing Leadership

    Pubblicato: 09/12/2020

  14. Trailer | Season 2 | Behavioral Economics in Marketing

    Pubblicato: 06/12/2020

  15. Behavioral Economics in Marketing Trailer

    Pubblicato: 25/11/2020

  16. Rebalancing Risk Versus Reward

    Pubblicato: 04/11/2020

  17. Avoiding the Affect Heuristic in Market Research

    Pubblicato: 12/10/2020

  18. Build Customer Engagement with IKEA Effect

    Pubblicato: 01/10/2020

  19. Mitigating Customers'​ Choice Overload to Increase Conversion Rate

    Pubblicato: 20/09/2020

  20. The Endowment Effect on Your Marketing Mix

    Pubblicato: 13/09/2020

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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