151 Episodio

  1. Cockroach apps: growing when budgets are low, with Lomit Patel

    Pubblicato: 01/02/2023
  2. Location-based gaming beyond Pokemon Go, with Atlas Reality

    Pubblicato: 25/01/2023
  3. Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future

    Pubblicato: 04/01/2023
  4. Growth hacking web3: "a beautiful moment of a bear market"

    Pubblicato: 18/11/2022
  5. Doubling retention to grow faster: Storyly VP Daniele Di Nunzio

    Pubblicato: 07/11/2022
  6. SKAdNetwork 4: introduction, overview, questions answered

    Pubblicato: 01/11/2022
  7. Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello

    Pubblicato: 14/10/2022
  8. Creatives FTW: the evolution of playable ads

    Pubblicato: 05/10/2022
  9. Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine

    Pubblicato: 14/09/2022
  10. Contextual targeting and advertising: how good can it get?

    Pubblicato: 08/08/2022
  11. Optimized Conversion Models for SKAdNetwork: up to 60% better

    Pubblicato: 02/08/2022
  12. Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello

    Pubblicato: 14/07/2022
  13. Facebook's not-for-drinking IPA and the United Nations of marketing measurement

    Pubblicato: 10/05/2022
  14. Privacy Sandbox on Android: how ad networks and MMPs can work together

    Pubblicato: 04/04/2022
  15. ironSource on Privacy Sandbox for Android: something new that marketers have never had before

    Pubblicato: 24/03/2022
  16. 50% more SKAN values? How mixed conversion models make SKAdNetwork work

    Pubblicato: 15/03/2022
  17. Android Privacy Sandbox: the deep dive you need

    Pubblicato: 25/02/2022
  18. Why Zynga bought Chartboost before getting bought by Take-Two

    Pubblicato: 17/01/2022
  19. Making SKAdNetwork predictive (yes it's possible!)

    Pubblicato: 07/12/2021
  20. Liftoff CEO Mark Ellis on adtech change, consolidation, competition

    Pubblicato: 26/11/2021

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

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