Growth Masterminds: mobile growth podcast
A podcast by Singular
151 Episodio
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Billions every year: Mobile game & e-commerce fraud
Pubblicato: 11/07/2023 -
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
Pubblicato: 26/06/2023 -
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
Pubblicato: 20/06/2023 -
WWDC 2023: Apple's privacy updates
Pubblicato: 15/06/2023 -
AI and DSPs: science, astrology, & doing your homework
Pubblicato: 09/06/2023 -
Generative AI in games with Unity CEO John Riccitiello
Pubblicato: 02/06/2023 -
Making games go boom: balancing pleasure & frustration
Pubblicato: 30/05/2023 -
Privacy Sandbox on Android: 'we will do everything for the UA managers'
Pubblicato: 16/05/2023 -
Making mobile ads suck less, with Moloco VP Francesco Renzo
Pubblicato: 05/05/2023 -
DSPs in the privacy era: what will change?
Pubblicato: 03/05/2023 -
60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them
Pubblicato: 28/04/2023 -
Run fewer ads, make more money says gaming OG Adam Jaffe
Pubblicato: 21/04/2023 -
SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
Pubblicato: 18/04/2023 -
Public data from mobile gaming companies shows true and full UA spend
Pubblicato: 12/04/2023 -
User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller
Pubblicato: 27/03/2023 -
Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
Pubblicato: 22/03/2023 -
Surprise: Apple Search Ads drives organic App Store optimization
Pubblicato: 15/03/2023 -
What Steph Curry's shoes reveal about livestream shopping in the west
Pubblicato: 08/03/2023 -
How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo
Pubblicato: 03/03/2023 -
How to pick an MMP in 2023, with Matej Lancaric
Pubblicato: 06/02/2023
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.