151 Episodio

  1. Modeling SKAN data for better iOS mobile marketing insights

    Pubblicato: 19/11/2021

  2. China mobile: learning from Alibaba, Tencent, mobile commerce

    Pubblicato: 01/11/2021

  3. InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco

    Pubblicato: 15/09/2021

  4. Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann

    Pubblicato: 16/08/2021

  5. After attribution: what's next in marketing measurement

    Pubblicato: 09/08/2021

  6. Why Vungle bought JetFuel and what it means for the mobile marketing landscape

    Pubblicato: 09/07/2021

  7. Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora

    Pubblicato: 14/06/2021

  8. Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong

    Pubblicato: 03/06/2021

  9. Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns

    Pubblicato: 15/05/2021

  10. Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem

    Pubblicato: 02/04/2021

  11. So you need SKAdNetwork-compatible mobile ad inventory ...

    Pubblicato: 10/03/2021

  12. Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously

    Pubblicato: 03/03/2021

  13. iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)

    Pubblicato: 02/03/2021

  14. Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking

    Pubblicato: 01/03/2021

  15. Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman

    Pubblicato: 24/02/2021

  16. Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web

    Pubblicato: 19/02/2021

  17. SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size

    Pubblicato: 11/02/2021

  18. From Hello World to Clash of Clans: how your marketing analytics needs change

    Pubblicato: 19/11/2020

  19. ROAS and cohorts in iOS 14? Here's how

    Pubblicato: 02/11/2020

  20. Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment

    Pubblicato: 22/10/2020

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Visit the podcast's native language site