WFA's Better Marketing Pod with David Wheldon
A podcast by World Federation of Advertisers (WFA)
42 Episodio
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Pubblicato: 28/04/2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Pubblicato: 02/04/2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Pubblicato: 26/03/2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Pubblicato: 05/03/2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Pubblicato: 12/12/2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Pubblicato: 27/11/2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Pubblicato: 03/09/2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Pubblicato: 30/05/2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Pubblicato: 02/05/2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Pubblicato: 29/03/2024 -
Better Marketing Pod 2023 key learnings
Pubblicato: 19/12/2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Pubblicato: 23/10/2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Pubblicato: 22/09/2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Pubblicato: 09/08/2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Pubblicato: 20/07/2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Pubblicato: 17/05/2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Pubblicato: 12/04/2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Pubblicato: 08/03/2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Pubblicato: 09/02/2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Pubblicato: 14/12/2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
