The Psychology of Copywriting
A podcast by Geoff Kullman
84 Episodio
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023: The Neurobiology of Trust
Pubblicato: 02/03/2021 -
022: Daily Creative Habits w/ Mike Brennan
Pubblicato: 23/02/2021 -
021: Sales Page Patterns
Pubblicato: 16/02/2021 -
020: The Do’s and Don’ts of the Dilution Effect
Pubblicato: 09/02/2021 -
019: How the Brain Learns (Part 2)
Pubblicato: 02/02/2021 -
018: Ask Geoff… Your Copywriting Questions, Answered
Pubblicato: 26/01/2021 -
017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy
Pubblicato: 19/01/2021 -
016: How Groupon Used Social Proof To Increase Sales
Pubblicato: 12/01/2021 -
015: The 2 things your copywriting MUST have in 2021
Pubblicato: 05/01/2021 -
014: The Power of Social Norms + the Boomerang Effect
Pubblicato: 29/12/2020 -
013: The Psychological Impact of... Typos?
Pubblicato: 22/12/2020 -
012: How To Create A Movement: A Conversation w/ Duane Zingale
Pubblicato: 15/12/2020 -
011: How the Brain Learns (Part 1)
Pubblicato: 08/12/2020 -
010: Storytelling Series: Character Transformation
Pubblicato: 01/12/2020 -
009: Storytelling Series: Develop your main character
Pubblicato: 24/11/2020 -
008: Storytelling Series: How to structure your story
Pubblicato: 17/11/2020 -
007: Storytelling Series: Narrative Transportation
Pubblicato: 10/11/2020 -
006: Politics, persuasion, and building trust
Pubblicato: 03/11/2020 -
005: The Human Mind Is A Wandering Mind...
Pubblicato: 27/10/2020 -
004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid)
Pubblicato: 20/10/2020
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
