The Psychology of Copywriting
A podcast by Geoff Kullman
84 Episodio
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043: How To Send Cold Emails That Convert w/ Laura Lopuch (aka, the “Cold Email Queen”)
Pubblicato: 20/07/2021 -
042: How “Priming Words” Can Influence Behavior & Drive Sales
Pubblicato: 13/07/2021 -
041: The Effects of Scarcity on Limited Edition Products
Pubblicato: 06/07/2021 -
040: Why Scarcity Leads to Competition (And What We Should Do About It)
Pubblicato: 29/06/2021 -
039: How To Live Life Rich w/ Marissa Nehlsen
Pubblicato: 22/06/2021 -
038: The Great Toilet Paper Crisis of 2020
Pubblicato: 15/06/2021 -
037: Using A Prospect’s Self-Control to Make More Sales
Pubblicato: 09/06/2021 -
036: How Envy Can Drive Inspiration on Social Media
Pubblicato: 01/06/2021 -
035: The Neuroscience of Narrative
Pubblicato: 25/05/2021 -
034: How To Properly Price Your Services w/ Paul Klein
Pubblicato: 18/05/2021 -
033: Mini Episode - Writing Better CTAs
Pubblicato: 11/05/2021 -
032: Mini Episode - Writing Better Headlines
Pubblicato: 04/05/2021 -
031: Mini Episode - Writing Better Bullets
Pubblicato: 27/04/2021 -
030: Announcement - What's Next?
Pubblicato: 20/04/2021 -
029: What Can Canned Laughter Teach Us About Copy?
Pubblicato: 13/04/2021 -
028: Permission Marketing: The Power of Because...
Pubblicato: 06/04/2021 -
027: How To Determine Your X-Factor w/ Kira Hug
Pubblicato: 30/03/2021 -
026: Building A Personal Brand As A Copywriter w/ Mike Kim
Pubblicato: 23/03/2021 -
025: Perceptual Pleasure and the Brain
Pubblicato: 16/03/2021 -
024: How (And Why) To Adjust Your Avatar
Pubblicato: 09/03/2021
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
