169 Episodio

  1. Nerd Alert: How AI Will Change Marketing Structures

    Pubblicato: 08/05/2025

  2. The Differentiation vs Distinctiveness Debate

    Pubblicato: 06/05/2025

  3. Nerd Alert: Does Creative Consistency Matter?

    Pubblicato: 01/05/2025

  4. What Marketers Get Wrong About Targeting

    Pubblicato: 29/04/2025

  5. Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions

    Pubblicato: 24/04/2025

  6. The Louder You Are, the More You Grow: Why ESOV Still Works

    Pubblicato: 22/04/2025

  7. Nerd Alert: The Power of Creative Advertising

    Pubblicato: 17/04/2025

  8. The New Rules of Great Video Creative with Steve Babcock

    Pubblicato: 15/04/2025

  9. Nerd Alert: The Science Behind Emotional Advertising

    Pubblicato: 10/04/2025

  10. The CTV Hype Cycle: Separating Fact from Fiction

    Pubblicato: 08/04/2025

  11. Nerd Alert: Why Humor Wins in Advertising

    Pubblicato: 03/04/2025

  12. Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf

    Pubblicato: 01/04/2025

  13. Nerd Alert: The Psychology Behind Direct Mail Performance

    Pubblicato: 27/03/2025

  14. The Potential of AI Video with Seth Woodall

    Pubblicato: 25/03/2025

  15. Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty

    Pubblicato: 20/03/2025

  16. Marketing Like a Challenger with Chuck Hengel

    Pubblicato: 18/03/2025

  17. Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance

    Pubblicato: 13/03/2025

  18. Great Marketing Tells Great Stories

    Pubblicato: 11/03/2025

  19. Nerd Alert: Brand Awareness vs Brand Salience

    Pubblicato: 06/03/2025

  20. Synthetic research vs human insights in marketing

    Pubblicato: 04/03/2025

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Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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