The JM Buzz
A podcast by Journal of Marketing - Giovedì
Categorie:
77 Episodio
-
"Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?
Pubblicato: 13/7/2023 -
Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions
Pubblicato: 6/7/2023 -
JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)
Pubblicato: 29/6/2023 -
It's Time for Marketing Researchers to Change Their Approach to Gender
Pubblicato: 22/6/2023 -
The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue
Pubblicato: 8/6/2023 -
Creating Effective Marketing Messages Through Moderately Surprising Syntax
Pubblicato: 1/6/2023 -
How Language Affects Content Engagement
Pubblicato: 25/5/2023 -
Can Soda Brands Reduce Sugar Without Losing Sales?
Pubblicato: 11/5/2023 -
When to Use Facts vs. Feelings for Soliciting Donations
Pubblicato: 4/5/2023 -
How Effective is Advertising for Robotic Surgery?
Pubblicato: 27/4/2023 -
Financial Vulnerability Is About More than Just Income
Pubblicato: 20/4/2023 -
JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)
Pubblicato: 13/4/2023 -
Answer This Question Before Selling a New Innovation
Pubblicato: 6/4/2023 -
How Subscription Companies Can Avoid "Box Fatigue"
Pubblicato: 30/3/2023 -
The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent
Pubblicato: 23/3/2023 -
Can You Trust Doctors' Yelp Ratings?
Pubblicato: 16/3/2023 -
JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)
Pubblicato: 9/3/2023 -
Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better
Pubblicato: 2/3/2023 -
Three Simple Ways to Encourage App Adoption
Pubblicato: 23/2/2023 -
Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance
Pubblicato: 16/2/2023
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.