Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

A new Journal of Marketing study proposes a requirement that sellers disclose "true normal prices" to help calm the out-of-control promotional pricing environment. Read an in-depth recap of this research here: https://www.ama.org/2023/05/02/battling-deceptive-pricing-how-revealing-the-true-normal-price-can-protect-consumers/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231164640 Reference:  Richard Staelin, Joel E. Urbany, and Donald Ngwe, “Competition and the Regulation of Fictitious Pricing,” Journal of Marketing Narrator: Elizabeth Ann Sismour Acknowledgments: Aman Soni Topics: fictitious pricing, competition, pricing regulation, consumer welfare, marketing, marketing research