The JM Buzz
A podcast by Journal of Marketing - Giovedì
Categorie:
77 Episodio
-
A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Pubblicato: 3/10/2024 -
Using Generative AI to Provide Empathetic Customer Care
Pubblicato: 19/9/2024 -
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)
Pubblicato: 12/9/2024 -
Is It Time to Move Beyond Null Hypothesis Significance Testing?
Pubblicato: 5/9/2024 -
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Pubblicato: 8/8/2024 -
How Should a Firm Collaborate with Suppliers to Co-develop Products?
Pubblicato: 1/8/2024 -
How Drug Price Regulations Backfired in India
Pubblicato: 18/7/2024 -
Influencers with Smaller Followings Are More Cost-Effective
Pubblicato: 11/7/2024 -
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
Pubblicato: 30/5/2024 -
Using Vintage Typography to Make Emotional Connections with Consumers
Pubblicato: 23/5/2024 -
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
Pubblicato: 9/5/2024 -
How Coining a New Term Can Encourage Specific Behaviors
Pubblicato: 2/5/2024 -
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
Pubblicato: 25/4/2024 -
Decolonizing Health Care: The Role of Marketing
Pubblicato: 18/4/2024 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Pubblicato: 11/4/2024 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Pubblicato: 4/4/2024 -
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
Pubblicato: 28/3/2024 -
Should Hospitals Specialize in an Area or Diversify?
Pubblicato: 7/3/2024 -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Pubblicato: 29/2/2024 -
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Pubblicato: 15/2/2024
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
