48 Episodio

  1. The Race to Reduce Risk in CMO Recruiting: Highlights from Season 6 of The Get

    Pubblicato: 12/12/2024

  2. Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies

    Pubblicato: 14/11/2024

  3. What CEOs Fear Most When Hiring CMOs

    Pubblicato: 31/10/2024

  4. Is the Candidate with the Perfect Scale-up Experience Actually a Risk?

    Pubblicato: 26/09/2024

  5. What Veteran CMOs Know That First-Timers Don't

    Pubblicato: 12/09/2024

  6. Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting

    Pubblicato: 29/08/2024

  7. Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together

    Pubblicato: 15/08/2024

  8. CMO Secrets to Maximize Recruiter & Network Relationships

    Pubblicato: 01/08/2024

  9. Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out

    Pubblicato: 18/07/2024

  10. The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get)

    Pubblicato: 29/06/2023

  11. How To Be The CMO Who Gets Tapped For Board Seats

    Pubblicato: 15/06/2023

  12. Building a Win-Win Relationship With Your Board

    Pubblicato: 01/06/2023

  13. How To Wow Your Board Members… Even The Ones That Don't Get Marketing

    Pubblicato: 11/05/2023

  14. How The Best CMOs Connect With Investors: The Power of Partnership

    Pubblicato: 27/04/2023

  15. How To Avoid Guesswork And Embarrassment When Interacting with Your Board

    Pubblicato: 13/04/2023

  16. The Savvy CMO's Guide to Upgrading the Dialogue with the Board

    Pubblicato: 30/03/2023

  17. The Get Season Five

    Pubblicato: 19/03/2023

  18. How The Best CMOs Solve for the Scale Journey in B2B SaaS: Top 10 Lessons

    Pubblicato: 12/05/2022

  19. Upgrading From Incremental Growth to Transformational Growth

    Pubblicato: 17/03/2022

  20. How To Think Bigger Than A 'Dollar In, Dollar Out' Marketing Mentality

    Pubblicato: 10/03/2022

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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a match that sticks and flourishes? Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more visit theconnectivegood.com. The Get is produced by Simpler Media Productions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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