The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodio
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377. The Art of Crafting Gutsy yet Relevant Brand Messaging
Pubblicato: 21/03/2024 -
376. Status Quo Bias (Refreshed Episode)
Pubblicato: 18/03/2024 -
375. AI That Understands People: Blending Tech and Behavioral Science
Pubblicato: 14/03/2024 -
374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab
Pubblicato: 11/03/2024 -
373. The Art and Science of Influence w/ Rory Sutherland
Pubblicato: 08/03/2024 -
372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition
Pubblicato: 05/03/2024 -
371. Habituation and Its Antidote: A Conversation with Cass Sunstein
Pubblicato: 01/03/2024 -
370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode)
Pubblicato: 27/02/2024 -
369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick
Pubblicato: 23/02/2024 -
368. Tapping Into the Power of Habit: How to Build Customer Loyalty (Refreshed Episode)
Pubblicato: 20/02/2024 -
367. Breaking Free: The Entrepreneurial Journey with Amy Porterfield
Pubblicato: 16/02/2024 -
366. The Science of Time Pressure (Refreshed Episode)
Pubblicato: 13/02/2024 -
365. Unlocking Business Potential: Implementing Brain-Friendly Practices with Felicity Heathcote-Marcz
Pubblicato: 09/02/2024 -
364. Unmasking the Hawthorne Effect: Improving Performance and Motivation (Refreshed Episode)
Pubblicato: 06/02/2024 -
363. Unveiling the Power of Cyber Anthropology with Lianne Potter
Pubblicato: 02/02/2024 -
362. Anticipating Errors: The Secret to Guiding Behavior and Influencing Decisions
Pubblicato: 30/01/2024 -
361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson
Pubblicato: 26/01/2024 -
360. Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode)
Pubblicato: 23/01/2024 -
359. From Stuck to Success: Proven Strategies for Breaking Through Barriers with Adam Alter
Pubblicato: 19/01/2024 -
358. Unlocking Your Decision-Making Potential: Tackling Cognitive Overload (Refreshed Episode)
Pubblicato: 16/01/2024
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
