The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodio
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397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase
Pubblicato: 30/05/2024 -
396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)
Pubblicato: 27/05/2024 -
395. Mastering Negotiation: Strategies for Success with Kwame Christian
Pubblicato: 23/05/2024 -
394. Anchoring and Adjustment in Business (Refreshed Episode)
Pubblicato: 20/05/2024 -
393. Mastering Workplace Conflict with Karin Hurt
Pubblicato: 16/05/2024 -
392. The Intrigue of Incentives with Tim Houlihan (Refreshed Episode)
Pubblicato: 13/05/2024 -
391. The Art of Apology with Marjorie Ingall and Susan McCarthy
Pubblicato: 09/05/2024 -
390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)
Pubblicato: 06/05/2024 -
389. The Power of Timeboxing with Marc Zao-Sanders
Pubblicato: 02/05/2024 -
388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)
Pubblicato: 29/04/2024 -
387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety
Pubblicato: 25/04/2024 -
386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)
Pubblicato: 22/04/2024 -
385. Defeating Workplace Friction w/ Huggy Rao
Pubblicato: 18/04/2024 -
384. The Hidden Tax of Sludge in Business (Refreshed Episode)
Pubblicato: 15/04/2024 -
383. The Power of Ritual w/ Michael Norton
Pubblicato: 11/04/2024 -
382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)
Pubblicato: 08/04/2024 -
381. The Art of Effective Feedback w/ Therese Huston
Pubblicato: 04/04/2024 -
380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)
Pubblicato: 01/04/2024 -
379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh
Pubblicato: 28/03/2024 -
378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)
Pubblicato: 25/03/2024
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
