129 Episodio

  1. How Risk Creates Opportunity for Strategic Marketers

    Pubblicato: 20/01/2023

  2. Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year

    Pubblicato: 12/12/2022

  3. S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times

    Pubblicato: 01/12/2022

  4. S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike

    Pubblicato: 28/09/2022

  5. S.13, Ep. 1 - Strategies to Prosper in Inflationary Times

    Pubblicato: 09/09/2022

  6. S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All

    Pubblicato: 09/09/2022

  7. S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

    Pubblicato: 25/08/2022

  8. S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic

    Pubblicato: 30/07/2022

  9. S.11, Ep. 6 - How To Scale a Platform

    Pubblicato: 19/07/2022

  10. S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?

    Pubblicato: 13/05/2022

  11. S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy

    Pubblicato: 22/04/2022

  12. S.11, Ep. 3 - Should You Join a B2B Platform?

    Pubblicato: 05/04/2022

  13. S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?

    Pubblicato: 07/03/2022

  14. S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org

    Pubblicato: 04/02/2022

  15. S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?

    Pubblicato: 24/01/2022

  16. S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?

    Pubblicato: 07/01/2022

  17. S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance

    Pubblicato: 10/12/2021

  18. S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy

    Pubblicato: 12/11/2021

  19. S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business

    Pubblicato: 29/10/2021

  20. S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think

    Pubblicato: 01/10/2021

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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