129 Episodio

  1. Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)

    Pubblicato: 19/04/2024

  2. Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)

    Pubblicato: 07/03/2024

  3. What B2B's Can Learn from This Year's Best Super Bowl Ads

    Pubblicato: 23/02/2024

  4. Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)

    Pubblicato: 08/02/2024

  5. What B2Bs Can Learn From 2023’s Top Marketing Stories

    Pubblicato: 25/01/2024

  6. How to Prepare for When Innovation is Actually Slower Than Expected

    Pubblicato: 11/01/2024

  7. B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon

    Pubblicato: 17/11/2023

  8. Claritin's Allergy Crusade: A Breath of Fresh Marketing

    Pubblicato: 16/10/2023

  9. The Different “Flavors” of Marketing Part 3

    Pubblicato: 18/09/2023

  10. Value Amplified: AI's Role in Supercharging Customer Offerings

    Pubblicato: 11/08/2023

  11. The Different “Flavors” of Marketing Part 2

    Pubblicato: 21/07/2023

  12. What Can Be Learned from Tesla’s Recent Price Changes?

    Pubblicato: 05/07/2023

  13. What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3

    Pubblicato: 15/06/2023

  14. Could the Disney Plus Success Lead B2Bs to Go Direct?

    Pubblicato: 26/05/2023

  15. What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2

    Pubblicato: 08/05/2023

  16. What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy

    Pubblicato: 20/04/2023

  17. The Different “Flavors” of Marketing

    Pubblicato: 18/04/2023

  18. Can a Strategy Improve Your Company’s Culture?

    Pubblicato: 21/03/2023

  19. Strategies to Proactively Manage Risk

    Pubblicato: 17/02/2023

  20. How to Identify, Classify and Handle Risk

    Pubblicato: 27/01/2023

2 / 7

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Visit the podcast's native language site