Inclusion and Marketing
A podcast by Sonia Thompson - Giovedì
158 Episodio
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157. The deal with the Target and Amazon boycotts, plus Spotify, and Emilia Perez happenings
Pubblicato: 03/04/2025 -
156. 2025 Inclusive marketing trends: Backed by data
Pubblicato: 27/03/2025 -
155. 5 Inclusive email marketing strategies
Pubblicato: 20/03/2025 -
154. How Sonoro is helping Toyota and other brands authentically engage Latino consumers
Pubblicato: 13/03/2025 -
153. Inclusive marketing done right: 7 Examples of brands tackling it in different ways
Pubblicato: 06/03/2025 -
152. Build a large and diverse audience with an email newsletter, with Maria Gharib
Pubblicato: 27/02/2025 -
151. Converting through case studies: How to infuse inclusion for more effectiveness
Pubblicato: 20/02/2025 -
150. Super Bowl VIX: Analyzing ads, decisions, commentary, and implications
Pubblicato: 13/02/2025 -
149. Inclusive marketing as an organizational standard, not an option
Pubblicato: 06/02/2025 -
148. Answer this question to convert more customers
Pubblicato: 30/01/2025 -
147. A critical lesson for marketers from the Blake Lively v. Justin Baldoni saga
Pubblicato: 23/01/2025 -
146. How to use data to increase customer success for all, with Deborah Pickett
Pubblicato: 16/01/2025 -
145. How to implement systems for inclusive marketing, with Kumi Croom
Pubblicato: 09/01/2025 -
144. A chat with Wistia co-founder and CEO about inclusive marketing
Pubblicato: 02/01/2025 -
143. The mistake that made me
Pubblicato: 27/12/2024 -
142. How to make more people feel seen, with Jasmine Star
Pubblicato: 19/12/2024 -
141. How to be effective with inclusive marketing over the long-term
Pubblicato: 12/12/2024 -
140. This AI tool assesses how inclusive brands are
Pubblicato: 06/12/2024 -
139. The biases we hold
Pubblicato: 28/11/2024 -
138. How smart brands demonstrate their values to consumers
Pubblicato: 21/11/2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
