Inclusion and Marketing
A podcast by Sonia Thompson - Giovedì
158 Episodio
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137. 8 Inclusive eCommerce website examples that drive growth
Pubblicato: 14/11/2024 -
136. The YouTube growth strategy top channels use
Pubblicato: 07/11/2024 -
135. How to create an LGBTQ+ inclusive brand all year long
Pubblicato: 31/10/2024 -
134. 3 Steps to create an effective multilingual content strategy
Pubblicato: 24/10/2024 -
133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group
Pubblicato: 17/10/2024 -
132. How to build a high-performing diverse team in today's political climate
Pubblicato: 11/10/2024 -
131. Brands rollback of DEI, microfeminism, and insensitive headlines: Inclusive marketers react
Pubblicato: 03/10/2024 -
130. How to plan more inclusive business events with Eman Ismail
Pubblicato: 26/09/2024 -
129. 7 Customer acquisition strategies smart brands used to reach more consumers
Pubblicato: 19/09/2024 -
128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand
Pubblicato: 12/09/2024 -
127. How to create a multilingual content strategy with Selim Dahmani
Pubblicato: 05/09/2024 -
126. How to identify and eliminate friction in your brand's customer experience
Pubblicato: 29/08/2024 -
125. How to increase conversions with an inclusive website and social media audit
Pubblicato: 22/08/2024 -
124. 3 Ways to deliver customer experiences that boost conversions
Pubblicato: 15/08/2024 -
123. A framework for an inclusive SEO strategy
Pubblicato: 08/08/2024 -
122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers
Pubblicato: 01/08/2024 -
121. How to write inclusive prompts for biased AI tools with Chi Odogwu
Pubblicato: 25/07/2024 -
120. How to use data to deliver customer experiences that convert with Jess Cervellon
Pubblicato: 18/07/2024 -
119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand
Pubblicato: 11/07/2024 -
118. The right (and wrong) way to use pop culture references for your brand
Pubblicato: 04/07/2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
