Impact Pricing
A podcast by Mark Stiving, Ph.D.

Categorie:
676 Episodio
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Value-based Pricing and Willingness To Pay, What’s the Difference? with Steven Forth
Pubblicato: 04/11/2024 -
Blogcast: Better Stories, Better Pricing
Pubblicato: 01/11/2024 -
The Power of AI in Pricing Optimization for B2B and B2C Markets with George Boretos
Pubblicato: 28/10/2024 -
Blogcast: Evils of Behavioral Economics
Pubblicato: 25/10/2024 -
Unlocking Hidden Profits: The Power of Value Metrics and Pricing Experiments with Stephen Plume
Pubblicato: 21/10/2024 -
Blogcast: Value-Based Pricing – A Simple Definition
Pubblicato: 18/10/2024 -
Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson
Pubblicato: 14/10/2024 -
Blogcast: Value Is Created Twice
Pubblicato: 11/10/2024 -
Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang
Pubblicato: 07/10/2024 -
Blogcast: Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
Pubblicato: 04/10/2024 -
Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung
Pubblicato: 30/09/2024 -
Blogcast: Stop Pre-Discounting
Pubblicato: 27/09/2024 -
How Effective Writing Shapes Pricing Strategy with Frank Luby
Pubblicato: 23/09/2024 -
Blogcast: The 5 Ws of Pricing
Pubblicato: 20/09/2024 -
Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni
Pubblicato: 16/09/2024 -
Blogcast: High Prices and Lost Deals
Pubblicato: 13/09/2024 -
Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson
Pubblicato: 09/09/2024 -
Listening to Your Market: The Key to Effective Pricing with Patrick Taylor
Pubblicato: 02/09/2024 -
Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
Pubblicato: 26/08/2024 -
Blogcast: Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
Pubblicato: 23/08/2024
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.