Impact Pricing
A podcast by Mark Stiving, Ph.D.

Categorie:
676 Episodio
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Blogcast #43: Don’t Confuse Your Buyers
Pubblicato: 04/03/2022 -
Memecast #48: Small Improvement
Pubblicato: 02/03/2022 -
Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren
Pubblicato: 28/02/2022 -
Blogcast #42: Willingness to Accept
Pubblicato: 25/02/2022 -
Memecast #47: Creating Value
Pubblicato: 23/02/2022 -
What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu
Pubblicato: 21/02/2022 -
Memecast #46: Signal of Quality
Pubblicato: 18/02/2022 -
Memecast #45: Reference Prices
Pubblicato: 16/02/2022 -
Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela
Pubblicato: 14/02/2022 -
Blogcast #41: Opportunity Costs and Pricing
Pubblicato: 11/02/2022 -
Memecast #44: Fulcrum
Pubblicato: 09/02/2022 -
Pricing for Lifetime Value of a Customer with Paul Orlando
Pubblicato: 07/02/2022 -
Blogcast #40: Call It Customer Impact!
Pubblicato: 04/02/2022 -
Memecast #43: Pricing has Emotional Power
Pubblicato: 02/02/2022 -
How Machine Learning is Changing Pricing Optimization with Damien Robert
Pubblicato: 31/01/2022 -
Blogcast #39: The Art of Pricing
Pubblicato: 28/01/2022 -
Memecast #42: Real Value Comes From Real Differentiation
Pubblicato: 26/01/2022 -
Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary
Pubblicato: 24/01/2022 -
Blogcast #38: The Best Attitude for a Great Value Conversation
Pubblicato: 21/01/2022 -
Memecast #41: Costs Don't Drive Pricing
Pubblicato: 19/01/2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.