99 Episodio

  1. Henry Innis - MMM & The Mutintex Growth Story - S5 Ep14

    Pubblicato: 20/03/2025

  2. Paz Pisarski - Building High-value Communities - Community Strategy - S5 Ep13

    Pubblicato: 23/01/2025

  3. Ken Roberts - Emotions in Advertising - S5 Ep12

    Pubblicato: 19/01/2025

  4. Scott Thomas - Hybrid and crowdsourced creative production - S5 Ep11

    Pubblicato: 17/11/2024

  5. Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3

    Pubblicato: 08/08/2024

  6. Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2

    Pubblicato: 21/07/2024

  7. Keaton Garnet - Digital Marketing Apocalypse - Part 1

    Pubblicato: 17/07/2024

  8. Mike Taylor - A crash course in AI - S5 Ep7

    Pubblicato: 17/06/2024

  9. Mike Harris - The politics of growth #1 - Turnarounds, hugs and chugs - S5 Ep6

    Pubblicato: 19/05/2024

  10. Brett Friedman - Applied creative strategy in an AI world - S5 Ep5

    Pubblicato: 07/04/2024

  11. John James - brand first principles. Avoiding the brand scam - Repost from Cognism's podcast

    Pubblicato: 31/03/2024

  12. John James - Live SXSW Sydney 2023 interview - repost from Komo Technologies podcast

    Pubblicato: 04/03/2024

  13. Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2

    Pubblicato: 05/02/2024

  14. Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1

    Pubblicato: 30/01/2024

  15. Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed

    Pubblicato: 20/12/2023

  16. Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22

    Pubblicato: 06/12/2023

  17. Part 5.1 - Thinking Different about Think Different - S4 Ep21

    Pubblicato: 30/11/2023

  18. Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20

    Pubblicato: 14/11/2023

  19. Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16

    Pubblicato: 26/10/2023

  20. Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19

    Pubblicato: 25/10/2023

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Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play

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