Brand Tuned - Rounded Business Design
A podcast by Shireen Smith - Venerdì
156 Episodio
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Somi Arian interviews Shireen
Pubblicato: 10/12/2021 -
Niche Investment Comms with James Church
Pubblicato: 03/12/2021 -
Rory Sutherland - On Brand, Advertising & More
Pubblicato: 26/11/2021 -
Positioning with Paige Arnof-Fenn
Pubblicato: 19/11/2021 -
Why Not to Rely On Colour To Stand Out
Pubblicato: 12/11/2021 -
Is it Time to Change the Creativity First Mentality In Branding?
Pubblicato: 05/11/2021 -
David Aaker - Descriptive or Distinctive Name?
Pubblicato: 29/10/2021 -
How To Brand Using Trademarks Strategically
Pubblicato: 22/10/2021 -
Verbal Identity with Rob Meyerson
Pubblicato: 15/10/2021 -
Interview about Brand Tuned by Alison Jones
Pubblicato: 08/10/2021 -
Is IP a Constraint on Creativity?
Pubblicato: 01/10/2021 -
Stef Hamerlinck on Branding and Distinctiveness
Pubblicato: 24/09/2021 -
Somi Arian on Raising Women's Socioeconomic Status
Pubblicato: 17/09/2021 -
Logo Design Process with Ian Paget
Pubblicato: 17/09/2021 -
Creating a Meaningful Brand with Thomas Kolster
Pubblicato: 17/09/2021 -
Brand & Intellectual Property for Startups Vox Pops
Pubblicato: 17/09/2021 -
100th Episode Celebration of Brand Tuned
Pubblicato: 17/09/2021 -
Joe Gregory on the Role of IP in Branding
Pubblicato: 10/09/2021 -
Distinctiveness v Differentiation — Why Focus on Distinctiveness
Pubblicato: 03/09/2021 -
The Brand Starts With You
Pubblicato: 30/07/2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
