Brand Tuned - Rounded Business Design
A podcast by Shireen Smith - Venerdì
156 Episodio
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REPOST: Daniel Priestley - Building the Dent Brand
Pubblicato: 29/04/2022 -
REPOST: David Aaker - Descriptive or Distinctive Name?
Pubblicato: 22/04/2022 -
REPOST: Rory Sutherland - On Brand, Advertising & More
Pubblicato: 15/04/2022 -
REPOST: Susan Payton, Business Storyteller
Pubblicato: 08/04/2022 -
The What and Why of Trade Secrets
Pubblicato: 01/04/2022 -
The Power of Animation in Branding with Christine Mackay
Pubblicato: 25/03/2022 -
How to Move Beyond Your Job Role To Trusted Adviser
Pubblicato: 18/03/2022 -
Becoming A Company Of One
Pubblicato: 11/03/2022 -
Shireen Smith - Creating Passion Brands
Pubblicato: 04/03/2022 -
Joe Glover - The Marketing Meetup Community
Pubblicato: 25/02/2022 -
Rebranding Rethink Press with Lucy McCarraher
Pubblicato: 18/02/2022 -
Colour Psychology with Karen Haller
Pubblicato: 11/02/2022 -
Lucy Werner - Strategy For Creating Hype
Pubblicato: 04/02/2022 -
Dumbing Down of Brand Assets with Nick Lehrain
Pubblicato: 28/01/2022 -
Market Orientation & Segmentation - Paige Arnof-Fenn
Pubblicato: 21/01/2022 -
Stephen Houraghan on The Changed Branding Industry
Pubblicato: 14/01/2022 -
Segmentation & Targeting - Branding Industry
Pubblicato: 07/01/2022 -
REPOST: Mark Ritson on Brand Strategy
Pubblicato: 31/12/2021 -
REPOST: Which Business Model?
Pubblicato: 24/12/2021 -
How To Stand Out From Your Competition — Niching
Pubblicato: 17/12/2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
