Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
A podcast by Consumer Behavior Lab - Giovedì
72 Episodio
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How Chipotle employs the pique effect to generate excitement
Pubblicato: 25/03/2024 -
How Costco uses the sunk cost effect to drive repeat purchase
Pubblicato: 12/03/2024 -
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Pubblicato: 29/02/2024 -
The Super Bowl: why costly signalling makes messages more effective
Pubblicato: 27/02/2024 -
Valentine’s Day and why much market research is misleading
Pubblicato: 27/02/2024 -
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Pubblicato: 27/02/2024 -
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Pubblicato: 27/02/2024 -
New Year's Resolution: The power of a public commitment
Pubblicato: 22/12/2023 -
How UberEats makes picking simpler to scale up sales
Pubblicato: 28/09/2023 -
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
Pubblicato: 28/09/2023 -
How The Economist used the generation effect to make their ads memorable
Pubblicato: 28/09/2023 -
How Apple made its benefits more memorable by making them concrete
Pubblicato: 28/09/2023 -
How Got Milk? harnessed loss aversion to win market share
Pubblicato: 28/09/2023 -
How Snickers use trigger moments to drive consumption
Pubblicato: 28/09/2023 -
How De Beers used anchoring to create perhaps the world’s most successful ad
Pubblicato: 28/09/2023 -
How political campaigns have applied behavioural science to sway their audience
Pubblicato: 06/06/2023 -
How Facebook harnesses uncertain rewards to build a sticky user experience
Pubblicato: 06/06/2023 -
How Blue Apron adds a little friction to boost taste perceptions
Pubblicato: 06/06/2023 -
How Grey Goose uses price to signal superior quality
Pubblicato: 06/06/2023 -
How Dyson uses the illusion of effort to set expectations of excellence
Pubblicato: 30/05/2023
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
