Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
A podcast by Consumer Behavior Lab - Giovedì
72 Episodio
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How Pret a Manger harnessed variable rewards to recover from the pandemic
Pubblicato: 23/01/2025 -
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
Pubblicato: 16/01/2025 -
The replication crisis: How to avoid basing your marketing on bogus findings
Pubblicato: 09/01/2025 -
How to change habitual customer behaviour in the New Year
Pubblicato: 19/12/2024 -
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
Pubblicato: 05/12/2024 -
The behavioural science behind the perfect gift
Pubblicato: 20/11/2024 -
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising
Pubblicato: 05/11/2024 -
Get Out the Vote: How behavioral science can boost voter turnout
Pubblicato: 24/10/2024 -
How indulgence brands can benefit from moral licensing
Pubblicato: 09/10/2024 -
Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Pubblicato: 26/09/2024 -
Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
Pubblicato: 12/09/2024 -
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Pubblicato: 29/08/2024 -
How Disney uses the peak-end rule to manage queues and spark joy
Pubblicato: 15/08/2024 -
Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Pubblicato: 14/08/2024 -
Summer holidays: using nostalgia to increase willingness to pay
Pubblicato: 03/06/2024 -
Football: The Lessons Behind ActionThe marketing lessons from penalty kicks: The lessons behind action bias and fluent devices Bias and Fluent Devices
Pubblicato: 28/05/2024 -
How Liquid Death broke category norms to stand out from the crowd
Pubblicato: 06/05/2024 -
Kentucky derby: gambling and the danger of overconfidence
Pubblicato: 30/04/2024 -
Three biases that promote sustainable behaviour
Pubblicato: 18/04/2024 -
How Red Bull used the principle of relativity to shrink their can and grow their sales
Pubblicato: 09/04/2024
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
