05/08/2019 - 105 - Smoking Cessation Campaign

South Australia has just launched its first locally made smoking cessation advertisements in two decades. For a number of years, the campaign has used interstate and overseas advertisements rebranded for the South Australian audience.While this approach has been very successful, the pool of suitable new advertisements to choose from has declined in recent years. Rather than repeating advertisements that have aired in South Australia for many years two new advertisements have been de...