Monal Chokshi, Head of UX Research at Lyft
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom - A podcast by Intercom - Giovedì
Monal Chokshi was hired as Lyft's first dedicated researcher and tasked with building out the ridesharing company's UX research team and culture – something she'd done successfully before at SoundCloud and Intuit. She shares how researchers can prove their value, the way she’s structured her teams and why lightweight, guerrilla research – an exercise she likens to dating – is the user research gateway drug for startups.