Joanna Wiebe, co-founder at Copy Hackers

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom - A podcast by Intercom - Giovedì

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As the co-founder of Copy Hackers, Joanna Wiebe is on a mission to help startups use writing as a tool to grow their business. In this chat with Intercom's Geoffrey Keating she explains the biggest mistakes she sees startups making with their email strategies, how to improve subject lines, what bottled water can teach us about tag lines, and much more.

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