The Native Experience Podcast: Translation, localization and multicultural marketing discussions
A podcast by LEXIGO.COM
36 Episodio
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#016: Driving the User-centric Uber Experience with Renato Beninatto
Pubblicato: 31/10/2023 -
#015: Pioneering Language and Localization Through Klingon and Inuktitut with Soren Eberhardt
Pubblicato: 25/09/2023 -
#014: Localisation, Technology and the Gartner Hype Cycle with Josef Kubovsky
Pubblicato: 11/09/2023 -
#013: Marketing, Storytelling and Connecting With Diverse Perspectives with Tony Lee
Pubblicato: 29/08/2023 -
#012: Promoting Diversity and Inclusivity: Intercultural Dialogue, Self-Awareness, and Global Perspectives with Lisa Tribuzio
Pubblicato: 31/07/2023 -
#011: Technology, Social Psychology, and Work-Life Balance in Localization with Ewandro Magalhaes
Pubblicato: 24/07/2023 -
#010: Translating and Interpreting for Heads of State and the United Nations with Ewandro Magalhaes
Pubblicato: 17/07/2023 -
#009: Making People Feel Like They Are Home: Creating the Ultimate Native Experience with Cynthia Dearin
Pubblicato: 10/07/2023 -
#008: Empathy and Feedback: Keys to Success in the Localization Industry with Jorge Russo dos Santos
Pubblicato: 03/07/2023 -
#007: Uber's Experience with End-User Perception in Localization with Renato Beninatto
Pubblicato: 26/06/2023 -
#006: Chat GPT and Multilingual Models—The Future of Translation? | With Konstantin Savenkov
Pubblicato: 19/06/2023 -
#005: The Value of Context—Avoiding Misunderstandings in Translation and Multicultural Communication with AUSIT President, Angelo Berbotto
Pubblicato: 12/06/2023 -
#004: The Significance of Context in Translation and Localization with Andrzej Nedoma
Pubblicato: 05/06/2023 -
#003: Navigating Multicultural Communication and the Role of Translators in Multicultural Societies with Erika Gonzalez
Pubblicato: 05/06/2023 -
#002: Creating a Truly Native Experience: A Discussion on Language, Culture, and Design at Canva with Rachel Carruthers
Pubblicato: 05/06/2023 -
#001: What is The Native Experience?
Pubblicato: 05/06/2023
Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry
