169 Episodio

  1. Getting Real about Reach

    Pubblicato: 14/05/2024

  2. Nerd Alert: TV’s Role in Effectiveness

    Pubblicato: 09/05/2024

  3. Let’s Get Political (in Advertising)

    Pubblicato: 07/05/2024

  4. Nerd Alert: Advertising’s Impact on Stock Price

    Pubblicato: 02/05/2024

  5. How to Measure Brand Marketing

    Pubblicato: 30/04/2024

  6. Nerd Alert: How Storytelling Creates Brand Love

    Pubblicato: 25/04/2024

  7. What Does Psychology Tell Us About Marketing?

    Pubblicato: 23/04/2024

  8. Nerd Alert: The Sound of Brands

    Pubblicato: 18/04/2024

  9. Marketing for the Future

    Pubblicato: 16/04/2024

  10. Nerd Alert: Nostalgia in Advertising

    Pubblicato: 11/04/2024

  11. B2B Marketing Hard Truths with Peter Weinberg

    Pubblicato: 09/04/2024

  12. Nerd Alert: Is TV Still Effective?

    Pubblicato: 04/04/2024

  13. Marketing Myths Debunked!

    Pubblicato: 02/04/2024

  14. Nerd Alert: Does Behavioral Advertising Benefit Consumers?

    Pubblicato: 28/03/2024

  15. What’s Next for Social Media?

    Pubblicato: 26/03/2024

  16. Nerd Alert: Marketing Research’s Big Problem

    Pubblicato: 21/03/2024

  17. Settling the Brand Loyalty Debate

    Pubblicato: 19/03/2024

  18. The Hidden Costs of Low-Quality Media

    Pubblicato: 12/03/2024

  19. Are Celebrities in Advertising Worth the Price?

    Pubblicato: 05/03/2024

  20. Break the Digital Doom Loop

    Pubblicato: 27/02/2024

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Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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