The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodio
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457. Proximity: Redefining Business and Innovation in a Digital Age
Pubblicato: 26/12/2024 -
456. Moonshot Strategies: Business Insights from NASA's Space Race
Pubblicato: 24/12/2024 -
455. The Influence Equation: Transformational Change with Steve Martin
Pubblicato: 19/12/2024 -
454. Social Proof in Action: Understanding the Herding Instinct
Pubblicato: 17/12/2024 -
453. Elevating Brand Perception: DJ Sprague’s Journey from Limos to Reputation King
Pubblicato: 12/12/2024 -
452. Embracing Negative Reviews: Behavioral Economics Insights
Pubblicato: 10/12/2024 -
451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban
Pubblicato: 05/12/2024 -
450. The "G" in NUDGES: Mastering Feedback for Behavioral Success
Pubblicato: 03/12/2024 -
449. Embracing Winter: Mindset Shifts with Dr. Kari Lebowitz
Pubblicato: 28/11/2024 -
448. Embracing Familiarity Bias: The Comfort of the Known
Pubblicato: 26/11/2024 -
447. The Hive Mind at Work: Transforming Organizations with Dr. Siobhan McHale
Pubblicato: 21/11/2024 -
446. The Taste of Success: How Flavor Impacts Buying Behavior
Pubblicato: 19/11/2024 -
445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs
Pubblicato: 14/11/2024 -
444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd
Pubblicato: 12/11/2024 -
443. The Birth of Consumer Choice w/ Jason Voiovich
Pubblicato: 07/11/2024 -
442. The Power of NUDGES and Choice Architecture (Refreshed Episode)
Pubblicato: 05/11/2024 -
441. Cracking Consumer Codes: Hunter Thurman of Alpha-Diver on Pricing Psychology
Pubblicato: 31/10/2024 -
440. AI Meets Behavioral Economics: Predicting Consumer Behavior w/ Sam Albert of Behaviorally (Refreshed Episode)
Pubblicato: 29/10/2024 -
439. Behavioral Science at Scale: William Mailer on Banking Innovations
Pubblicato: 23/10/2024 -
438. Apple Card: Behavioral Economics in Action (Refreshed Episode)
Pubblicato: 21/10/2024
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
