The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodio
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497. Making Work Fair
Pubblicato: 15/05/2025 -
496. The Hidden Costs of Inequity Aversion in Business
Pubblicato: 13/05/2025 -
495. The Human Side of Leadership w/ Willie Pietersen
Pubblicato: 08/05/2025 -
494. From Management Mess to Leadership Success
Pubblicato: 06/05/2025 -
493. Disrupting Implicit Bias
Pubblicato: 01/05/2025 -
492. Breaking Free from Functional Fixedness
Pubblicato: 29/04/2025 -
491. Unlocking the Power of Storytelling in Business
Pubblicato: 24/04/2025 -
490. Metaphors and Brand Connection
Pubblicato: 22/04/2025 -
489. Beyond Mentorship - How to Sponsor Success
Pubblicato: 17/04/2025 -
488. The Art of Getting Along
Pubblicato: 15/04/2025 -
487. What We Value
Pubblicato: 10/04/2025 -
486. Making It Easy: The Art of Seamless Sales
Pubblicato: 08/04/2025 -
485. The Social Art of Influence
Pubblicato: 03/04/2025 -
484. The Psychology of Pricing: Framing with Numbers
Pubblicato: 01/04/2025 -
483. Unlocking the Laws of Connection
Pubblicato: 27/03/2025 -
482. The Power of Unity in Persuasion
Pubblicato: 25/03/2025 -
481. The Consumer Insights Revolution
Pubblicato: 20/03/2025 -
480. Marketing to Mindstates
Pubblicato: 18/03/2025 -
479. The Housefly Effect: Small Changes, Big Impact
Pubblicato: 13/03/2025 -
478. The Power of Choice Architecture in Behavior Change
Pubblicato: 12/03/2025
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
