Measure Up
A podcast by Jim Gianoglio, Simon Poulton - Mercoledì
Categorie:
33 Episodio
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The MMM Zeitgeist with Elea Feit & Karen Chisholm
Pubblicato: 02/04/2025 -
Is Google's Meridian a Game Changer for MMM?
Pubblicato: 05/03/2025 -
From MMM to AI: Jim & Simon's Big Bets for 2025
Pubblicato: 12/02/2025 -
Behavioral Analytics & Rock Operas with Josh Silverbauer
Pubblicato: 18/12/2024 -
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Pubblicato: 18/09/2024 -
Prompt Engineering for Marketers & Analysts with Mike Taylor
Pubblicato: 28/08/2024 -
How to Measure & Maximize PMax with Expert Navah Hopkins
Pubblicato: 07/08/2024 -
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling
Pubblicato: 30/05/2024 -
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google
Pubblicato: 24/04/2024 -
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
Pubblicato: 10/04/2024 -
Do you really know how to test your paid media?
Pubblicato: 06/03/2024 -
Unscripted: A Dive Into MeasureCamp with Peter O'Neill
Pubblicato: 21/02/2024 -
Respect your customers! Privacy in marketing with Siobhan Solberg
Pubblicato: 09/02/2024 -
Marketing Measurement for Higher Education - with Josh Dodson
Pubblicato: 25/01/2024 -
Your Data is Garbage - Learn How to Fix It with Chad Sanderson
Pubblicato: 10/01/2024 -
How did this year Measure Up?
Pubblicato: 20/12/2023 -
How does private equity view marketing measurement?
Pubblicato: 29/11/2023 -
Breaking into data science with Leondra Gonzalez
Pubblicato: 15/11/2023 -
GA4 - The Good, the Bad, and the Ugly
Pubblicato: 03/11/2023 -
Should you trust "AI-driven" MMM?
Pubblicato: 11/10/2023
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
