Marketing MasterClass - Psychology in Communication
A podcast by Michal Szaniecki
33 Episodio
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33. Power of serendipity in building brand concepts
Pubblicato: 04/08/2023 -
32. Obliquity as a shortcut to build important brand equities
Pubblicato: 27/07/2023 -
31. Simple 5 benefits of Celebrity Endorsement
Pubblicato: 17/06/2023 -
30. What do we need loyal consumers for
Pubblicato: 27/05/2023 -
29. Marketer as Scientist
Pubblicato: 20/05/2023 -
28. Is it more important to be different or distinctive?
Pubblicato: 14/05/2023 -
27. Incrementality illusion
Pubblicato: 07/05/2023 -
26. Scarcity Effect decoded
Pubblicato: 29/04/2023 -
25. Bigger Logo, ChatGPT!
Pubblicato: 08/04/2023 -
24. How we should invest in Brand Building vs Performance Marketing
Pubblicato: 07/01/2023 -
23. In-housing media buying
Pubblicato: 25/09/2022 -
22. How to win Effie Award
Pubblicato: 29/10/2021 -
21. Vessels & Harbors - our time with brands
Pubblicato: 23/08/2021 -
20. Fly against all odds - repositioning our potentials
Pubblicato: 19/06/2021 -
19. Cornered to Wow - how procurement-led world makes marketers more daring
Pubblicato: 09/06/2021 -
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
Pubblicato: 02/06/2021 -
17. Brand's Job - fixers and boosters
Pubblicato: 23/05/2021 -
16. Mt. Stupid - best trip to be late with innovations
Pubblicato: 19/05/2021 -
15. Best Practice - nemesis of progress?
Pubblicato: 17/05/2021 -
14. Creativity - with or without constraints?
Pubblicato: 02/05/2021
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
