Inclusion and Marketing
A podcast by Sonia Thompson - Giovedì
158 Episodio
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97. Inclusive marketing ethics
Pubblicato: 08/02/2024 -  
96. How to do representation in marketing the right way
Pubblicato: 01/02/2024 -  
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Pubblicato: 25/01/2024 -  
94. Inclusive product design with Sabrina Meherally
Pubblicato: 18/01/2024 -  
93. The Inclusive Marketing Spectrum with examples for each
Pubblicato: 11/01/2024 -  
92. A blueprint for inclusive marketing success in 2024 and beyond
Pubblicato: 04/01/2024 -  
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Pubblicato: 28/12/2023 -  
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Pubblicato: 21/12/2023 -  
89. Embedding inclusion into business planning for sustainable growth
Pubblicato: 14/12/2023 -  
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Pubblicato: 07/12/2023 -  
87. How brands showed these consumers they belonged
Pubblicato: 30/11/2023 -  
86. How to make more people feel like they belong with Unni Turrettini
Pubblicato: 24/11/2023 -  
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Pubblicato: 16/11/2023 -  
84. The truth about customer experience
Pubblicato: 09/11/2023 -  
83. You can't afford to not have this kind of talent on your team
Pubblicato: 02/11/2023 -  
82. Should you ask customers for their demographic information?
Pubblicato: 26/10/2023 -  
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Pubblicato: 19/10/2023 -  
80. Consumer reactions to real brand customer experiences
Pubblicato: 12/10/2023 -  
79. How smart brands strategically partner with HBCUs
Pubblicato: 05/10/2023 -  
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Pubblicato: 28/09/2023 
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
