Decisions That Built a Business

Welcome to the Decisions That Built a Business is the show where bold moments, brilliant pivots, and high-stakes choices take center stage. Each week, host Shane Whatson sits down with founders, leaders, and creators to unpack the single decision that changed the trajectory of their business — for better or for worse. These aren’t highlight-reel stories. They’re the unfiltered, behind-the-scenes conversations about the moments when everything was on the line: the risks taken, the doubts faced, the opportunities spotted, and the turning points that shaped million-dollar outcomes. Whether you’re building a startup, scaling a team, or carving your own path, you’ll walk away with sharp insights, practical takeaways, and the mindset shifts needed to recognize — and make — the decisions that move you forward. Hosted by Shane Whatson.Inspired by real builders.Designed for ambitious minds.