199 Episodio

  1. A Technical Editor-in-Chief's Perspective on PR Best Practices

    Pubblicato: 01/07/2025

  2. Inside Brand Campaigns: A Marketer’s Perspective from the Engineering World

    Pubblicato: 18/06/2025

  3. How to Create Kick-Ass PR Campaigns for Engineering Companies

    Pubblicato: 05/06/2025

  4. Lessons from the Automate 2025 Show Floor

    Pubblicato: 22/05/2025

  5. Comparing Content Preferences of Engineers in Europe and the US

    Pubblicato: 15/05/2025

  6. Behind the Questions: Inside the 2025 State of Marketing to Engineers Report

    Pubblicato: 01/05/2025

  7. Navigating Industrial Marketing Challenges in a Shifting Economy

    Pubblicato: 17/04/2025

  8. A Sales Leader’s Perspective on Content that Earns Engineers’ Trust

    Pubblicato: 08/04/2025

  9. Leveraging First Party Data in a Cookieless Marketing Landscape

    Pubblicato: 20/03/2025

  10. Recapping the 2025 Industrial Marketing Summit

    Pubblicato: 06/03/2025

  11. Could Amazon be the Industrial Sales Channel You're Missing?

    Pubblicato: 20/02/2025

  12. Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs

    Pubblicato: 13/02/2025

  13. How to Optimize for Bottom-of-Funnel, Revenue-Generating Content

    Pubblicato: 30/01/2025

  14. From Burnout to Buy-In: Practical Tips for Managing Change in Marketing

    Pubblicato: 16/01/2025

  15. The Power of Qualitative Research to Level Up Your Brand

    Pubblicato: 12/12/2024

  16. The State of AI: Chatbots, Reasoning Models, and Agents

    Pubblicato: 05/12/2024

  17. Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape

    Pubblicato: 21/11/2024

  18. Getting Personal: When Authenticity is a Winning Sales Strategy

    Pubblicato: 14/11/2024

  19. Marketing Insights from Gardner's Industrial Buying Influence Report

    Pubblicato: 07/11/2024

  20. Recapping Our Time at Content Marketing World 2024

    Pubblicato: 31/10/2024

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode. 

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