108 Episodio

  1. Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential

    Pubblicato: 29/10/2024

  2. Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler

    Pubblicato: 22/10/2024

  3. The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm

    Pubblicato: 15/10/2024

  4. Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential

    Pubblicato: 08/10/2024

  5. Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network

    Pubblicato: 01/10/2024

  6. Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential

    Pubblicato: 24/09/2024

  7. Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective

    Pubblicato: 17/09/2024

  8. Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL)

    Pubblicato: 10/09/2024

  9. Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV

    Pubblicato: 27/08/2024

  10. Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It

    Pubblicato: 20/08/2024

  11. Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace

    Pubblicato: 13/08/2024

  12. How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential

    Pubblicato: 06/08/2024

  13. What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential

    Pubblicato: 30/07/2024

  14. The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen

    Pubblicato: 23/07/2024

  15. A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential

    Pubblicato: 16/07/2024

  16. An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential

    Pubblicato: 09/07/2024

  17. Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman

    Pubblicato: 25/06/2024

  18. Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles

    Pubblicato: 18/06/2024

  19. What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential

    Pubblicato: 11/06/2024

  20. An Update From the the B2B Marketing Front Lines | Carilu Dietrich

    Pubblicato: 04/06/2024

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.CMO Confidential is Presented by Props: www.props.co

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