Business of Apps Podcast
A podcast by Business of Apps - Lunedì
242 Episodio
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#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app
Pubblicato: 20/05/2024 -
#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine
Pubblicato: 13/05/2024 -
#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst
Pubblicato: 06/05/2024 -
#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting
Pubblicato: 29/04/2024 -
#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant
Pubblicato: 15/04/2024 -
#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai
Pubblicato: 02/04/2024 -
#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily
Pubblicato: 18/03/2024 -
#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace
Pubblicato: 14/03/2024 -
#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media
Pubblicato: 11/03/2024 -
#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight
Pubblicato: 04/03/2024 -
#187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired
Pubblicato: 26/02/2024 -
#186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace
Pubblicato: 19/02/2024 -
#185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca
Pubblicato: 12/02/2024 -
#184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline
Pubblicato: 05/02/2024 -
#183: Boosting User Engagement and App Retention @ APS Berlin
Pubblicato: 25/01/2024 -
#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks
Pubblicato: 22/01/2024 -
#181: App Growth Strategies for 2024 @ APS Berlin
Pubblicato: 18/01/2024 -
#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal
Pubblicato: 15/01/2024 -
#179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters
Pubblicato: 08/01/2024 -
#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert
Pubblicato: 02/01/2024
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
