Apptivate: App Marketing Explained
A podcast by Remerge - Mercoledì
216 Episodio
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Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)
Pubblicato: 11/09/2024 -
Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)
Pubblicato: 04/09/2024 -
Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)
Pubblicato: 28/08/2024 -
From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)
Pubblicato: 21/08/2024 -
The science behind media mix optimization - Paul Kovalski (Self Financial)
Pubblicato: 07/08/2024 -
Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)
Pubblicato: 24/07/2024 -
Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)
Pubblicato: 10/07/2024 -
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)
Pubblicato: 26/06/2024 -
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)
Pubblicato: 12/06/2024 -
Building Your In-App Community - Amadeus Norén (Amity)
Pubblicato: 29/05/2024 -
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)
Pubblicato: 15/05/2024 -
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)
Pubblicato: 01/05/2024 -
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)
Pubblicato: 17/04/2024 -
Using AI to advertise mobile games - Günay Aliyeva (Gamelight)
Pubblicato: 03/04/2024 -
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)
Pubblicato: 20/03/2024 -
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)
Pubblicato: 08/03/2024 -
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)
Pubblicato: 21/02/2024 -
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)
Pubblicato: 07/02/2024 -
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
Pubblicato: 24/01/2024 -
Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy
Pubblicato: 10/01/2024
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
