S1 2022 - Episode 5: Alex Faherty, co-founder & CEO at Faherty

Topics we explore:   ~ Growing up in Jersey Shore  ~ The pros and cons of running a family business  ~ The advantages of founder-led content  ~ Balancing online, wholesale and retail sales channels  ~ How DTC playbooks change over time   ~ Navigating the current macro climate  ~ And why Rusty is the GOAT surf brand