Ep 56: Mike Stevens, founder, consultant and author of The Direct To Consumer Playbook
The Factory Podcast - A podcast by Tim Richardson - Mercoledì
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I sit down with Mike Stevens, founder, consultant and author of The Direct To Consumer Playbook. We explore working in startups before startups were a thing, shaking up the confectionary industry with Peppersmith, why timing is so important for selling a company, DTC’s state of play and relevance in 2022, why he decided to write The Direct To Consumer Playbook, the power of omnichannel strategies and disrupting the homeware category with his new venture, Hutside. This episode is proudly brought to you by Klaviyo 🙏 Enjoy ✌️