Importance of Marketing in Health Innovation - Interview with Dr. Roxie Mooney

In this episode, we welcome Dr. Roxie Mooney, Founder & Healthcare Strategist at Legacy DNA, a company that assists health innovators to grow and succeed. As an accomplished healthcare innovator, Roxie is focused on driving strategic campaigns that change the world. Tune in to learn how Roxie is helping health innovators and startup entrepreneurs make winning decisions, reduce their risk of failure, and unlock their most profitable market strategy so they can take their innovations from an idea to full market adoption.You’ll learn the importance of marketing in digital healthcare innovations, the growth in equality and inclusion that’s needed in the healthcare industry. Roxie highlights the benefits of creating a marketing strategy even if your product isn’t ready to launch, as well as the distinct insights and lessons she’s been learning from interviewing diverse healthcare innovators on The Health Innovators Podcast. She also speaks on her role at One Purse, an organization that provides sex trafficking survivors with transformative programs, mentorship opportunities, and scholarship resources.Curious to hear Roxie’s best advice for aspiring healthcare innovators and entrepreneurs? Tune in to find out! To learn more about Legacy DNA, visit www.legacy-dna.com.  About Our Guest:Dr. Roxie Mooney is the Founder, Healthcare Commercialization Strategist, Digital Health Advisor, and Fractional CMO at Legacy DNA. Roxie and her team are passionate digital health innovators who help other health innovators make winning decisions, reduce their risk of failure and unlock their most profitable market strategy so they can take their innovations from an idea to full market adoption. She has transformed her 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles & 160+ interviews with health innovators into a repeatable method that you can follow to maximize market success.Connect with Roxie on LinkedIn: www.linkedin.com/in/roxiemooney  Quotes: “There’s this myth that you can’t do any marketing or you shouldn’t invest any resources in marketing until the product is ready to launch… The way I describe it is, there’s different marketing strategies for different conditions of the market and a lot of times we overlook that. It depends on what’s happening in the marketplace on what’s going to be the best strategy for you.” “One of the best ways to be able to motivate and inspire leaders to make an earlier investment in marketing is case studies, real world examples of other companies that have done it and done it well and demonstrating the real ROI that they’ve gained from it.”“There’s a lot of mental training that has to happen as health innovators, whether we are corporate innovators or whether we are startup entrepreneurs.”